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Mini has issued Letters of Intent to 70 dealer candidates in 29 states, generally located in major metropolitan areas throughout the United States.
The Letters of Intent signify Mini's intentions to enter into a Mini passenger car dealer agreement with the notified candidates. car sales The letters represent the second stage in Mini's plans to introduce its passenger cars back into the United States market.
Mini received an overwhelming number of proposals from prospective candidates seeking a Mini dealer agreement, reflecting the strong interest and demand for Mini's 2002 United States debut. Jack Pitney, general manager for Mini stated, "We had such strong interest in the Mini franchise that it was difficult to narrow down the field. car sales That was the hard part, but now we are pleased to be on the way to having great Mini passenger car dealers." Pitney added that "the reception from the public to Mini has been unbelievable and so it is doubly great that we can now tell people where they may find their Mini in the coming months."
Mini has its own unique identity and heritage separate from BMW Group vehicles. car sales Dealers will have a distinct retail environment showcasing the unique characteristics of Mini passenger cars, and dedicated sales and technical staff. The majority of Mini dealers will have either new facilities or new showrooms adjacent to existing BMW Group line-makes.
A dealer locator will shortly be available on MINIUSA.com.
Mini, a division of BMW of North America, hopes to sell approximately 100,000 passenger cars per year worldwide, with approximately 18,000 allocated for distribution in the United States market for 2002. car sales Prices for the Mini Cooper will start below $18,000.

car sales